Drive awareness of Blue Buffalo’s “Wilderness” campaign with the goal of increasing website traffic to educate and inform new and existing purchasers.
Leverage pre-qualified pet owners aged 25-54, efficiently and at scale. 70% dogs | 30% cats
A simple three frame creative call to action soliciting one survey answer, video and microsite click-through.
- 35% overall conversion rate across entire campaign
- 115k site visits as a result of our custom creative
- 65% completion rate across unique videos