Blue Buffalo Case Study

Blue Buffalo in-game ad screenshot
Blue Buffalo in-game ad screenshot
Blue Buffalo in-game ad screenshot

Objective:

Drive awareness of Blue Buffalo’s “Wilderness” campaign with the goal of increasing website traffic to educate and inform new and existing purchasers.

Our solution:

Leverage pre-qualified pet owners aged 25-54, efficiently and at scale. 70% dogs | 30% cats

Creative:

A simple three frame creative call to action soliciting one survey answer, video and microsite click-through.

Results:

  • 35% overall conversion rate across entire campaign
  • 115k site visits as a result of our custom creative
  • 65% completion rate across unique videos